A Quiet Revolution - "Minisumerism"

“Don’t buy it!” may be an unusual call to arms, but it has the potential to transform our lives, our society and our planet.



Like all revolutions, ours is bred by discontent. We’re sick of being slaves to debt and keeping up with the Joneses. We’re tired of working long hours at jobs we don’t like, to pay for things we don’t need. We’re unhappy with the clutter in our homes, and the commercialization of our holidays. We’re angry that human rights are violated to fill our stores with cheap clothes and plastic gizmos. We’re worried that our children and grandchildren won’t have the clean air and water that should be their birthright.

We are not necessarily anti-consumption. We don’t forage or dumpster dive, and we don’t expect to get anything for free. We like the fact that we can buy things when we need them. We appreciate the ease with which we can obtain basic necessities; unlike our ancestors, we need not devote our days to securing food, clothing, or shelter. However, we believe that once these needs are met, consumption can be put on the backburner. Our time would then be free for friends, family, and community; and for spiritual, philosophical and cultural pursuits. Imagine what we could do with all that newfound time, energy, and capital!

The consumption instinct is rooted in survival, though, and difficult to curb. Savvy marketers exploit this fact and continually manufacture new “needs” to suppress our sense of fulfillment. They try to convince us that our lives are incomplete without the latest electronic gadget; that our houses are outdated and must be “improved;” that our cars should be new, and our clothing should be fashionable.

Well, we declare “Enough!” We refuse to spend the better part of our lives desiring, acquiring and paying for things. We are neither Consumers, nor Anti-Consumers, but Minsumers: we seek to minimize the role of consumption in our lives. Our strategy is simple:

To minimize our consumption to what meets our needs
To minimize the impact of our consumption on the environment
To minimize the effect of our consumption on other people’s lives
To this end, we won’t waste our money, or the resources of our planet, on frivolous goods. We’ll reuse and repurpose what we can, and favor used goods over new. We’ll avoid items made with exploited labor or violations of human rights. We’ll support our local economies, and work to create sustainable communities.

We are not your typical revolutionaries. You won’t see us protesting, boycotting, or blocking the doors to megastores; we’re simply not buying. Our battles are personal, made up of a million little acts of consumer disobedience. We leave convenience foods on the shelf and breeze by impulse items without a glance. We cut up our credit cards, borrow books from the library, and mend our clothes instead of buying new ones. We shop on Craigslist and Freecycle, rather than at the mall.

We are an invisible army, and our offense is our absence: the empty spaces in the parking lot, the shorter checkout lines, the silence at the cash registers. The only bloodshed in our revolution is the red ink on a retailer’s profit statement.

We are under constant bombardment by advertisers, but our defenses are well-honed. We regard with a critical eye their attempts to make us feel unattractive, unsafe, and unsatisfied. We turn off the television, cancel our magazine subscriptions, and use ad-blocker in our web browsers. They develop new weapons to weaken our resistance — greenwashing, viral marketing, zero percent financing — but their arsenal is no match for our resolve.

Our ranks are diverse, and spread out among spiritual, environmental, simple living, freedom/small government, and human rights groups, as well as the population at large. But under the banner of Minsumerism, our individual efforts have far-reaching potential. By not buying, we regain our freedom: from debt, from clutter, and from the rat race. By not buying, we have the time and energy to rebuild our communities. By not buying, we reclaim the resources of our planet, and deliver them from the hands of corporations into those of our children.

Most importantly, by not buying, we redefine ourselves: by what we do, what we think, and who we love, rather than what we have. And in the process, we rediscover the meaning in our lives.


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small things go a long way if multiplied by many .. I reuse my bread bags for my lunches.. I use otherwise thrown awy "little metal pieces" for washers.. just stupid LITTLE stuff, but NO I don't think it is stupid!